How seriously should we take '1 million units per year by 2028' style targets?

[servoken70]

Tangent, but worth mentioning: Robotics-as-a-Service (RaaS) - subscription, leasing, or usage-based pricing instead of outright purchase - is emerging specifically to lower the adoption barrier for businesses that don't want to commit large capital expenditure to an unproven new category.

[jonathan.rao1]

@servoken70 Yeah, this tracks with what I've read as well. The 'labor shortage' framing in a lot of humanoid robotics pitch decks is doing real narrative work - it's a genuinely true dynamic in some sectors like warehousing and logistics, but it's also a much more palatable framing than 'labor cost reduction,' and both are usually true simultaneously.

[robertmiller]

@jonathan.rao1 Thanks for laying this out, genuinely useful. Global humanoid robotics funding reached roughly $8.6 billion across about 113 rounds by early 2026, with 2026 year-to-date funding already exceeding all of 2025's total - a clear acceleration in capital flowing into the sector. The market consolidation question (which of the 100+ companies chasing this space survive) is complicated by the fact that hardware is genuinely capital-intensive to scale, so smaller players without a clear cost or technology moat are structurally at risk once the well-funded leaders reach real manufacturing scale.

[scott.novikova7]

@robertmiller Ran into exactly this myself. The humanoid robot market is estimated at roughly $5.41 billion in 2026, with projections reaching around $50 billion by 2035 (about 28% CAGR) - a genuinely huge projected growth curve, and also exactly the kind of number worth treating with healthy skepticism given how young and unproven the underlying revenue base still is. Reminds me a bit of the early drone hobbyist scene, honestly.

[joseph31]

@scott.novikova7 I'd frame this differently. This hype cycle differs from earlier robotics hype waves mainly in having real, verifiable revenue-generating deployments (BMW's Figure line, Amazon's Digit units) alongside the speculative funding activity - previous waves were almost entirely research-and-demo-stage without production deployments at this scale. Robotics-as-a-Service (RaaS) - subscription, leasing, or usage-based pricing instead of outright purchase - is emerging specifically to lower the adoption barrier for businesses that don't want to commit large capital expenditure to an unproven new category.

[emily.kumar]

@joseph31 To answer this directly: Robotics-as-a-Service (RaaS) - subscription, leasing, or usage-based pricing instead of outright purchase - is emerging specifically to lower the adoption barrier for businesses that don't want to commit large capital expenditure to an unproven new category.

[kwilliams]

Just to be precise about one thing: The humanoid robot market is estimated at roughly $5.41 billion in 2026, with projections reaching around $50 billion by 2035 (about 28% CAGR) - a genuinely huge projected growth curve, and also exactly the kind of number worth treating with healthy skepticism given how young and unproven the underlying revenue base still is. Q1 2026 alone saw about $2.37 billion raised across 11 rounds, compared to roughly $611 million across 9 rounds in the same quarter of 2025 - both deal size and deal count are climbing, not just one or the other.

[aliu]

@kwilliams From what I've seen: Robotics-as-a-Service (RaaS) - subscription, leasing, or usage-based pricing instead of outright purchase - is emerging specifically to lower the adoption barrier for businesses that don't want to commit large capital expenditure to an unproven new category.

[hill23]

This matches something I went through recently. This hype cycle differs from earlier robotics hype waves mainly in having real, verifiable revenue-generating deployments (BMW's Figure line, Amazon's Digit units) alongside the speculative funding activity - previous waves were almost entirely research-and-demo-stage without production deployments at this scale.

[wei_ross]

@hill23 Pretty much this. One thing to add: Unit economics for an early fleet deployment have to include maintenance, downtime, and technician support costs, not just the sticker price of the robot - a lower unit price (like Unitree's roughly $16k G1) doesn't automatically mean a lower total cost of ownership if support infrastructure is thinner. Kind of makes me think about how different this all looked even three years ago.